Definition:
Market research is the research taken by potential advertisers or producers on the demands of their market aimed at.
Used for:
Advertisers or producers would use this to respond to exactly what their audience demands from them. During my radio units I have found that through completing market research I have been able to direct my production to an area which appeals to my target audience. During Unit 44: advertisements for radio, I used market research in task 7 completing a client brief. This involved finding out what my client wanted to present to the audience and specifying it to the consumers demands. Another area which focused on this would be Unit 41: Radio dramas. During this research i carried out tasks which involved looking directly at drama's aimed at different target audiences and analyzing their differences and what makes them appeal to their consumers.
Type of research and unit:
Unit 44: advertisements for radio- Task 7, client briefUnit 41: Radio dramas- Task 1, analyzing radio dramas, Task 4, writing proposals for different genres
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Definition:
Audience data is the information (letters or figures) on the number of people who watch a TV program or listen to a Radio station.
Used for:
Audience data is the qualitative and quantitative data available in providing advertisers and producers with the necessary information on their target audience. Questionnaires would be used in order to produce what the audience likes and dislikes, it would help when initially planning a production. In my work I have used Audience data In task 7 of the radio advertisements unit. I have used a type of questionnaire in order to achieve what my client wants from the advertisement and provides me with key information on the product to interest the audience.
Type of research and unit:
Unit 44: advertisements for radio, Task 7
Audience data is the information (letters or figures) on the number of people who watch a TV program or listen to a Radio station.
Used for:
Audience data is the qualitative and quantitative data available in providing advertisers and producers with the necessary information on their target audience. Questionnaires would be used in order to produce what the audience likes and dislikes, it would help when initially planning a production. In my work I have used Audience data In task 7 of the radio advertisements unit. I have used a type of questionnaire in order to achieve what my client wants from the advertisement and provides me with key information on the product to interest the audience.
Type of research and unit:
Unit 44: advertisements for radio, Task 7
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Definition:
Audience awareness noticing who your audience are and adjusting your production to suit their needs. It is also being aware if what your audience is able to understand and suiting your production to their enjoyment.
Used for:
Audience awareness is used to produce an understanding of an audience. It is used by producers and advertisers as research into an audiences needs, much like the audience data is used to collect evidence of the consumer interest, audience awareness is being able to understand the area which need to be filled in order to secure an interested listener. In my units I have produced proposals and treatments which will be built upon to create my final production, to complete these I had to consider the benefits and disadvantages of my ideas and which would appeal to my audience more.
Type of unit and research:
Unit 39: speech package production, Task 8, treatment Unit 44: advertisements for radio, Task 8, proposals, Task 10, scriptingUnit 41: radio dramas, Task 4, proposals, Task 5, treatment, Task 6, scripting
Audience awareness noticing who your audience are and adjusting your production to suit their needs. It is also being aware if what your audience is able to understand and suiting your production to their enjoyment.
Used for:
Audience awareness is used to produce an understanding of an audience. It is used by producers and advertisers as research into an audiences needs, much like the audience data is used to collect evidence of the consumer interest, audience awareness is being able to understand the area which need to be filled in order to secure an interested listener. In my units I have produced proposals and treatments which will be built upon to create my final production, to complete these I had to consider the benefits and disadvantages of my ideas and which would appeal to my audience more.
Type of unit and research:
Unit 39: speech package production, Task 8, treatment Unit 44: advertisements for radio, Task 8, proposals, Task 10, scriptingUnit 41: radio dramas, Task 4, proposals, Task 5, treatment, Task 6, scripting
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Definition:
Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats.
Used for:
Specifically in advertising, competitor analysis is used to identify faults and achievements of competitors in the same market as yourself. The tasks from which I have used this research fall in Unit 44: advertisements for radio. Through analyzing and watching other advertisements specified in my target range of audience and genre, I have developed an awareness of what elements and features provide more attention to the product through a consumers eyes.
Type of research and unit:
Unit 44: advertisements for radio, Task1, analyzing commercials, Task 3, research into radio stations
Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats.
Used for:
Specifically in advertising, competitor analysis is used to identify faults and achievements of competitors in the same market as yourself. The tasks from which I have used this research fall in Unit 44: advertisements for radio. Through analyzing and watching other advertisements specified in my target range of audience and genre, I have developed an awareness of what elements and features provide more attention to the product through a consumers eyes.
Type of research and unit:
Unit 44: advertisements for radio, Task1, analyzing commercials, Task 3, research into radio stations
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Definition:
Advertisement placement is the time and channel an advert is placed, allowing for maximum consumer interest.
Used for:
Advertisement placement is used to ensure consumer demand is created. It is needed to provide a place where adverts can be seen by there target market and is a competition of who can achieve the best placement for their advert. In my radio work I have explained the placement of my advertisement in my evaluation (task 12). It allowed me to focus on where my production would need to be placed, also focusing on why and how it needed to be in this place.
Type of research and unit:
Unit 44: advertisements for radio, Task 12.
Advertisement placement is the time and channel an advert is placed, allowing for maximum consumer interest.
Used for:
Advertisement placement is used to ensure consumer demand is created. It is needed to provide a place where adverts can be seen by there target market and is a competition of who can achieve the best placement for their advert. In my radio work I have explained the placement of my advertisement in my evaluation (task 12). It allowed me to focus on where my production would need to be placed, also focusing on why and how it needed to be in this place.
Type of research and unit:
Unit 44: advertisements for radio, Task 12.
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Definition:
Production research is research that contains information about the desired product.
Used for:
In the introductory tasks I have used product research to help me define the meaning of a radio drama and to introduce me to the specific briefs used. I have then expanded this research to understand the development and the producing of radio dramas. Another area where we developed research techniques would be in task one, in which we were to research and define specific radio dramas on radio 4. This allowed me to focus on the codes and conventions of producing a radio drama. Unit 44, advertising for radio allowed me to explore production research
Type of research and unit:
unit 44, advertising- task 1 techniques.unit 39, speech package, task 1 listen and analyze speech packages, genres and reach, placement in the industry.
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Definition:
Content is the information placed in any one thing.
Used for:
Content is the main source of any research and product. It is an element which is needed in anything done, and my work did not differ. Content was added throughout all of my work in every unit. Often, content was research into methods and the area studied at the time, but also some content was specified in the actual productions created.
Type of research and unit:
All units
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Definition:
Consumer behavior is the behavior of the products audience towards the shown product, this can be seen through an audience classification table.
Used for:
Advertisers and producers use this element to gather a more realistic vision on the product being made. If the consumer behavior shows them to be uninterested or perhaps bored, then this allows changes to be made. I have used this element in my work during evaluations and client brief checks during the advertisement unit.
Type of research and unit:
Unit 41 and Unit 44- end evaluation tasks.
Consumer behavior is the behavior of the products audience towards the shown product, this can be seen through an audience classification table.
Used for:
Advertisers and producers use this element to gather a more realistic vision on the product being made. If the consumer behavior shows them to be uninterested or perhaps bored, then this allows changes to be made. I have used this element in my work during evaluations and client brief checks during the advertisement unit.
Type of research and unit:
Unit 41 and Unit 44- end evaluation tasks.
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Task 2: Applying a range of research Methods and Techniques
Type of research
Definition:
Quantitative research is often shown through charts and statistics. It is a more accurate way to collect data as we have only one choice to pick from (as opposed to giving an opinion on the matter).
Used for:
This type of research is generally used when producing an account of audience figures or collecting audience data on genres and types. I have used this in my radio advertisement unit as I have gathered information on audience preference on the advert i was producing.
Type of research and unit:
Unit 44
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Definition:
Qualitative Research is the opposite to that of quantitative research as it is based more on the opinion of an audience rather that the statistics.
Used for:
This research helps in understanding specific needs of some consumers. I used this in my advertisement unit, similar to the tasks used for quantitative research. It allowed me to follow some consumer demands and apply them to my chosen production.
Type of research and unit:
Unit 44
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Primary sources
Definition:
Interviews are a way to collect feedback on your production. They occur when a selected person is asked relevant question on the desired product
Used for:
Interviews are used to gather feedback on the productions, they can also occur during the initial planning for the production as part of an audience feedback. I have used the interviewing technique when gathering qualitative research. i needed to ensure my target audience was reached and therefore gather the correct information on them.
Type of research and unit:
Unit 44, and unit 41
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Definition:
Questionnaires are a useful way of collecting data on audience and consumer demands, They allow the creator of a product to begin planning with relevant information to help.
Used for:
I used the questionnaires to gain full consumer demand from my target audience. It allowed me to choose the themes and basic plot for my productions and gave me an understanding of my chosen target audience.
Type of research and unit:
Unit 39, 41 and 44--------------------------------------------------------------------------------------------------------------------------------------------------------------
Secondary sources
Definition:
The world wide web is the main source of information and provides a service to use for almost any information desired from its user.
Used for:
The worldwide web was used for all units when gathering information or knowledge on a specific topic. It allowed me to gain useful insight into the context of my units, and allowed me to understand some methods and research.
All units
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Consumer categorization
Definition:
Classification is the way we separate the population in terms of class.
Used for:
Classification helped me in understanding where i should place my productions. I made a chart showing the placements of what social class would be most likely to watch specific channels. Therefore allowing me to choose the relevant station to place my product on.
Type of research and unit:
Unit 44
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Interpreting results
Definition:
Evaluating is done at the end of any product, clarifying its success. It presents the weak points and strengths of the product made and incorporates audience feedback.
Used for:
I used evaluations at the end of my units to sum up the success rating of my product. It gave me ways to improve in my future productions and gave me insight into the positives and negatives of my editing.
Unit 44, 41, 8 and 39
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Task 3: Presenting research results
Definition:
Written research is information gathered usually at the end of the production, however is also used to present the research done in the helping of the production.
Used for:
All tasks throughout the units used written research as i was able to present the product and research in detail. It allowed me to gather resources on ways of making my product stand out and gave me insight into other examples of work done in the past.
Type of research and unit:
All
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Definition:
Graphic aids are the graphs and charts used to help me in my audience data and feedback. Such as qualitative and quantitative data.
Used for:
I used graphic aids when aiming to gather audience feedback on genres and types for my productions. These allowed me to fully see the answers needed to achieve a successful product.
Type of research and unit:
Unit 44
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Definition:
Proposals are at the beginning of any production. They are the initial ideas for the narrative or plot of the production and allow a basis for the production to lay on.
Used for:
I used proposals when beginning any work. They allowed me to structure my narrative and gave me options to either follow or develop through the creation of the desired product.
Type of research and unit:
Unit 44, 41, 39 and 8
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